**REI Co-op’s First Electric Mountain Bike: Introducing the Co-op Cycles ADV E+ 1**.
**Seattle, WA (March 22, 2023)** – REI Co-op, the nation’s largest consumer co-op and a leading outdoor retailer, today announced the launch of its first electric mountain bike, the Co-op Cycles ADV E+ 1. Designed for riders of all levels, the ADV E+ 1 combines the latest e-bike technology with REI Co-op’s renowned quality and value..
**Performance and Versatility**.
The ADV E+ 1 is powered by a Bosch Performance Line CX motor, which provides up to 85Nm of torque and assistance up to 20 mph. This powerful motor makes climbing hills and tackling technical terrain a breeze, while the long-lasting 500Wh battery ensures riders can explore far and wide..
The bike’s 27.5-inch wheels and 120mm of front suspension provide stability and control on a variety of terrain, from singletrack to dirt roads. The ADV E+ 1 also features a dropper post, allowing riders to quickly adjust their saddle height for optimal riding position on climbs and descents..
**Comfort and Control**.
The ADV E+ 1 is designed for all-day comfort, with an ergonomic saddle, wide handlebars, and a step-through frame that makes it easy to mount and dismount. The bike’s hydraulic disc brakes provide reliable stopping power, even in wet or muddy conditions..
**REI Co-op Quality and Value**.
As with all REI Co-op products, the ADV E+ 1 is built to the highest standards of quality and durability. The bike is backed by a lifetime warranty on the frame and a 2-year warranty on all other components..
