**REI’s Inclusive and Accessible Adventure Campaign: Meet the Future of the Outdoors**.
For over 80 years, REI Co-op has been a beacon of outdoor recreation, inspiring countless individuals to embrace the transformative power of nature. Recognizing the barriers that often prevent underrepresented communities from experiencing the outdoors, REI has embarked on a groundbreaking campaign to make adventure more inclusive and accessible for all..
**Breaking Down Barriers to Outdoor Access**.
The cornerstone of REI’s campaign is a deep commitment to breaking down the systemic barriers that have historically marginalized certain groups from outdoor pursuits. These barriers include:.
* **Financial constraints:** The cost of outdoor gear, travel, and fees can be prohibitive for many individuals and families..
* **Lack of representation:** Seeing themselves reflected in outdoor spaces and activities helps underrepresented communities feel welcomed and encouraged to participate..
* **Physical and cognitive challenges:** Trails and outdoor activities may not be designed to accommodate individuals with disabilities or neurodivergent conditions..
* **Cultural and societal biases:** Stereotypes, discrimination, and a lack of understanding can create an unwelcoming environment for people of color, LGBTQ+ individuals, and other marginalized groups..
**Empowering Communities Through Adventure**.
To address these challenges, REI is implementing a multi-faceted strategy that empowers communities through adventure. Key initiatives include:.
* **Expanding Grant Programs:** REI is significantly increasing its grants to organizations that provide outdoor experiences to underrepresented groups, such as Latino Outdoors, Outdoor Afro, and the National Center for Outdoor & Adventure Education..
* **Creating Inclusive Content:** REI is partnering with influencers, storytellers, and athletes from diverse backgrounds to create content that showcases the beauty and accessibility of the outdoors for all..
* **Designing Accessible Trails:** REI is working with trail organizations to design and build trails that are accessible to people with disabilities and different mobility needs..
* **Promoting Diversity in the Outdoors:** REI is actively recruiting and hiring staff from underrepresented communities and advocating for policies that support diversity in the outdoor industry..
**Meet the Future of the Outdoors**.
As REI’s inclusive and accessible adventure campaign gains momentum, it is already making a tangible impact on the lives of countless individuals. Here are a few inspiring stories of how REI is helping to break down barriers and empower communities through adventure:.
* **Latinas on the Rise:** REI’s partnership with Latino Outdoors has supported a group of Latina hikers who are blazing trails and inspiring the next generation of outdoor enthusiasts..
* **Adaptive Adventures:** REI’s adaptive adventure program provides specialized gear and training to individuals with disabilities, enabling them to experience the joy of outdoor activities..
* **Youth Empowerment:** REI’s Outdoor School programs offer affordable and engaging outdoor experiences to youth from marginalized communities, fostering their love of nature and building their confidence..
**A Call to Action**.
REI’s inclusive and accessible adventure campaign is a call to action for the entire outdoor industry and beyond. By embracing diversity, breaking down barriers, and promoting inclusivity, we can create a future where the outdoors is truly for everyone. Join REI in this transformative journey and help us make adventure more accessible and welcoming for all..
**Together, we can create a future where the outdoors reflects the vibrant tapestry of our society, where everyone has the opportunity to experience the transformative power of nature.**.
